MENTAL HEALTH WEB SERIES
Making a Comeback is a story-driven campaign to transform the understanding and treatment of mental illness. Short documentary films mix personal stories with expert interviews. We reduce stigma, promote treatment innovations, and leave people hopeful.
8 x 8-minute films document the comeback of someone whose life has been touched by mental health. Their personal stories showcase the journey from crisis to transformation. Expert interviews are also featured, along with innovative treatment models and community outreach efforts. Shorter versions of the films (1-2 minutes are perfect for social media). The series is emotional, candid, and inspiring.
Individual films are customized for special audiences (veterans, men, teens, GLBT), yet universal themes of the journey from crisis to transformation engage a broader demographic. Additional clips and highlights from the films are perfect for social media outreach. Our Mental Health Mythbusters (30 second films) will drive traffic to our longer films.
Use of social marketing and behaviour change techniques are unique to this project vs. traditional documentary films. The branding, visual, and narrative choices for the project are considered through the lens of how will this impact people’s attitudes, beliefs, and behaviours. The stories are true, but the focus of our creative is to reduce stigma and inspire more progressive viewpoints than the existing social norm.
For 83% of people with a health issue, the first thing they do is go on the internet. It’s important to meet them where they are. Our films are distributed online. The films will live on our website, on the websites of the people and programs we feature, and on social channels.
Free distribution eliminates barriers to access. Downloadable films provide a valuable resource for individuals and the community. Direct distribution to communities of interest, at-risk audiences, and key influencers maximize our impact.
- Promote innovative treatment options
- Provide a tool set for use in the workplace, classroom, or at home
- Give audiences new mental health role models and hope
- Transform attitudes, beliefs, and behaviours
We have completed 7 interviews so far and are currently fundraising for ongoing production costs.